Brand identity for Pholklore, a Vietnamese street food eatery located on the Torquay surfcoast. The use of a simple yet strong graphic device—representative of both a bowl and a smile—combined with striking typography results in a unique and contemporary look for this vibrant establishment. Secondary marks were developed to extend the capabilities of the brand, and a pattern was created using graphics inspired by the bowl, ingredients, and coastal environment. This new identity was applied across signage, menus, packaging, merchandise, website and social media marketing resulting in a well-rounded branding execution.
Designed independently, 2017.
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