A highly engaging, impactful annual report to help grow awareness of wet age-related macular degeneration (wet AMD), an eye disease affecting more than one million 50+ Australians. We presented factual data graphically to maximise engagement and used hero images to humanise the communication and connect emotionally.
By incorporating a range of innovative layout techniques including tip-in semi-translucent pages, large breakout text and infographics, we simplified the highly technical message for a non-medical readership while accurately reporting the past year’s achievements
Designed while at Fluid, 2016.