A high-engagement design for the 2014-15 Annual Report based on the initial Towards Zero campaign.
Working towards zero will take everyone’s help to reach a zero road toll and with this idea we set about using personal stories, high impact imagery, bold typography and the inclusion of infographics to deliver a strong and clear message.
With the new mindset and change of language the annual report is an easy to read and inspiring piece of communication.
Designed while at Fluid, 2015.

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